Tox|Web, Inc.

Tox|Web develops integrated software for managing pre-clinical R&D projects to research labs, contract research organizations and hospitals. The company's needed to improve its 'look and feel' and move away from a purely clinical brand with one that would appeal to a broader audience beyond the customer base, including environmentalists, the general public, the media, and the investment community.

Branding & Integrated Marketing Communications

The use of red-eyed tree frogs was used soften the company's image and communicate the company's sensitivity to the environment in a meaningful way. These frogs are particularly sensitive to toxicity in the environment and the first indication of unbalance. The scope of work included:

• Brand Positioning & Design
• Sales Brochure
• 10x10 Tradeshow booth
• Website
• Tradeshow Video Loop

Results

The company received many favorable comments on its presence from industry executives at tradeshow events, increased its national awareness, and solidified its positioning as the defacto leader in toxicology software.

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Tox|Web Inc.

brochure and website