Sarco Supply
Sarco is a family-owned business providing customers with janitorial supplies in the Tacoma Washington area. In the face of increased competition from Costo and Price Club, we wanted to differentiate and brand the business in a different light, away from price competition.
Sarco's primary experience differentiator is service. Its owner / sales professionals are fun and provide great service... something not present at discount warehouses. We decided this concept, exemplified by humor, should be present in brand messaging and campaign thematics.
"Out?"--designed for awareness and top of mind recall with an image of a frustrated boy--is a rare instance of bathroom humor that's not offensive, yet direct as a reminder to re-order from Sarco soon. Out was selected but not implemented because of a lack of resources.
SARCO SUPPLY
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on image to enlarge)
We'll Keep You Stocked - corporate / small business
