Proficient Networks
Proficient Networks is the third of three serious, VC funded companies vyying for mindshare in the network optimization space. It needed an identity and collateral materials to position the company solidly during today's uncertain financial climate and business turbulence.
Branding
As Creative and Account Director for Integeris, I initiated a brand audit and recommended a tagline be developed. "Smart Networks = Smart Business." evolved from a strategic "innovation" position in association with their management team and Landor. The company logo was simplified and refined.
Integrated Marketing Communications
We developed product photography for the upstart technology firm within a week. Identity materials were designed, developed and produced over the next 8 weeks:
Results
“Thanks...
for being a guiding hand.”
- Cathy Platon, Marketing
Branding
& Identity System
