Mockingbird
Networks
Mockingbird Networks developed integrated hardware and software switches for various media including Voice Over IP (VoIP) and a media/gateway server. The company sought to integrate its identity and reposition itself with clarity in its market space, and drive sales.
Integrated
Marketing Agency of Record.
Global
Branding: Asia, Americas, Europe
As Account Director and Planner, I led the team at Integeris to revitalize the company's logo to signal a corporate / philosophical change, moving away from faded greys and maroon to a high contrast and vibrant color palette, particularly since the company was selling into Asian and 'greenfield' markets. Our team also provided Mockingbird's key executives with consistent messaging and a sales platform. We developed:
10x20 International Tradeshow Property
A new 10x20 booth property was developed for international events. Colors and images were selected for US, Asian and European markets. Implementation was planned for VON Europe/Helsinki, Von Asia Hong Kong, IT/San Diego, Von Fall Atlanta, ITU Asia Hong Kong and ITU Americas in Buenos Aires. Imagery was designed so that graphic panels and faces could be replaced locally.
Website, Sales Collateral, PR distribution
Next, a website was architected, designed. And, finally, an integrated set of datasheets were delivered.
Results
“We
just went over the booth design boards, and I can't tell you enough how impressed
we are with the work. Really excellent! We can't wait to step into it at Supercom.
It will be a new day for Mockingbird.”
Jay Kimball, VP Marketing
“I
just wanted to commend you and your team for such an outstanding job on the
trade show booth design. It looks fantastic! Thanks also for facilitating
resources to get the booth setup. Glad to be working with a great team.”
Andy Leong, Director of Product Marketing
Brand
Revitalization
New Logo
10x20
Tradeshow Property
