Microsoft Corporation
I worked on the $40 MM Microsoft account at Ogilvy & Mather/Direct West in Seattle, WA. Work included administration, account and creative support, billing and office management. Assigned to Microsoft, Intel and Visio accounts. Microsoft's ads included:
Creative involved translation of technology benefits (technolog drivers) to copywriter and creative director, copy editing, tracking DM call center codes, creative brief development, traffic support, media plan brief writing, and working and negotiating with list brokers.
