Lucidity
As Marketing Manager for this outsourced IT infrastructure services provider, I led the company through a branding program and later resulted in these integrated marketing communications deliverables:
Branding, Logo and Tagline
The new logo evolved from the concept that infrastructure was a foundation upon which IT departments could depend. The new logo, thus, was designed to be straightforward, solid, and a "platform" upon which to launch or 'take off.' Signage was created from brushed aluminum to provide a technology feel.
The tagline, 'It's About Freedom' positioned the firm's emotional and business driver benefits, that of achieving freedom from the burden of managing IT departments and functions, from employing Lucidity. Young boys jumping from a pier provided just the emotional benefits we sought to provide our corporate customers.
Website, Flash front page positioning, and sales collateral
Sales collateral leveraged this mood and copy/content and imagery were developed by the in house team. A press kit and website were developed with a Flash animation for positioning.
Sales
Collateral (Download PDFs),
Corporate Folder (download PDF) 11x17 Overview
PDF
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About Us (1.5 Mb PDF) Life@Lucidity (1.5 Mb PDF) Partners (796 Kb PDF) Telephony
Infrastructure Web
Infrastructure |
