iManage
iManage was a document management and workgroup collaboration software vendor recently acquired by Interwoven. The company, based in San Mateo, CA, focused on legal and financial markets and was publicly traded.
Evolution of Branding & Design
The management team wanted to evolve the look and feel from a flat, bright two-color palette. I migrated the brand's identity to portray more corporate depth and transparency. Imagery was used to convey warmth found at this service-driven company.
Communications materials including a direct response / tradeshow mailer, banner advertising, product start-up splash screens, trade advertising (legal industry), partner and channel logos along with a $1 MM media plan out of a total $4 MM marketing budget.
Results
The company's look evolved and continued to do so based on this initial work, and the company continued to enjoy success of a sales-driven marketing support function.
The company
was acquired by a larger firm, Interwoven.
