The most powerful factors in the world are clear ideas in the minds of energetic men of goodwill.

J. Arthur Thomson

 

Services: Integeris operates with a front-end consulting engagement and back-end communications agency delivery model:

Management Consulting for growth-oriented firms and multinationals

Strategic consulting through to change management and implementation, employment industry best practices developed by industry leaders, but with refinements specific to the nature of your business and adaptive strategies to be competitive against incumbents and firms that hire leading consulting firms. Process development for change management models with Drucker, Reddin, and Kami through to financial modeling to provide measurable results and accountability. Counter-punch plans against hypercompetitive industries.

Consulting may include global marketing, international financial management, joint ventures and alliances, international economic analysis are key components of analysis provided to clients in termining when, how and where to grow. Integration and recruitment of local or national creative communications agencies complete the strategic services so that your firm is empowered to reach B2B or retail customers.

Then, Integeris can work with you to achieve your global exansion plan. We work with partners than can deliver entry (sales, marketing and operational support) into 350 cities, 60 countries worldwide, quickly.

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Strategic Marketing for Technology / Biopharma innovators

Go-to-market and brand strategies for innovative firms that need to deliver results quickly in a fast-changing marketplace. Recent successful engagements include firms in the telecommunications (wireline, wireless, PSTN, MPLS, IP/VoIP, SVMM, route optimization, integrated media gateway servers), networking, outsourced infrastructure (24/7 NOC, data colocation), network and application security, B2B and consumer software including ASPs and hardware (chips, platform technologies).

Marketing and brand management practitioners have not had an integrated model to address similar activities (marketing vs branding). Many students of marketing find the branding process ambiguous and unfamiliar and non-linear. Integeris has developed the Integeris Global Marketing and Branding Model™ to provide marketing professionals with a comprehensive framework to improve the coordination of these activities. This model includes CRM sales cycle, Brand Equity, Brand Identity and classical marketing models (McGrath, Kotler, D. Aaker, Yew Sin), as well as global insights and vertical experience from Integeris consultants.

Integeris also delivers Integrated communications consulting and agency management including: brand development, strategic positioning and messaging, pricing strategy, promotions, channel and product strategy, and e-marketing.