Developing a Salient Technology Brand :

Integeris provides clients within sights from a cumulative experience derived from 1989 through to today. Integeris was incorporated in 2001 in San Francisco, and in Canada in 2002. The firm focuses on 2 key areas:

1. Technology & Telecommunications
2. Health / BioPharma Technology

Technology advancement provides challenges for incumbent firms who must defend against startups and alliance-formations vying for differentiation, cost or thought leadership.

Unfortunately, benefit drivers such as convenience, speed, ease of use, access, distribution and control have become generic and positioning ploys become weak as they are imitated.

So, more and more, delivering a salient brand promise requires critical and emotional thinking. Consumers and businesses alike experience the essence of a relevant brand through a multiple-touchpoint communications program. Such a program, nonetheless, is backed-up by valid and reliable market research analytics and organization or consumer behavioral insights.

What needs to be done.

Stewarding a technology firm and providing a focused, and emotionally astute set of recommendations is the primary directive of an Integeris diagnostic engagement.

Members of the Integeris team have delivered for the companies found in the logo panel to the left. Global 500 Technology concerns as well as startups. Plus, research from top academic sources provides clients with insights from competitive thinking found throughout the world. Operating at a global level requires multi-dimensional resourcefulness.

Finally, clients receive strategic communications programs using agency best-practices that are appropriate for the budget.