BioPharm Systems Inc.

BioPharm Systems is premier provider of IT solutions to the pre-clinical trials industry. It had significant awareness in the equity of its former name, Advanced Systems Development or ASD. The firm's principals wanted to reposition the consulting firm more strategically by renaming its company appropriately within its key vertical markets. The firm's objective is to double its revenues within 5 years.

Integrated Marketing Communications & Design | Branding & Identity

A new logo, based on a stylized DNA-structure, and integrated identity system was developed. A tagline was incorporated focusing on the company's history of expertise and its transition to a service partner. The company's founding position in expertise required a migration to an integrated professional services organization led the the logical transitional tagline, "Partner with an Expert" developed by internal staff. Imagery and colors were reoriented to provide for a more corporate look without alienating its clinical client base.

Integrated marketing communications program

Other deliverables included:

Results

The company is enjoying increased sales, has hired a new Director of Business Development, and is well on its way to achieving its revenue objectives.

The professional looking site and brochure takes our image of the company to a new level. It's much better than any of our competitors.

- A. Sefanov, President

 

Tradeshow Teaser Video
Website

10x10 Tradeshow Booth (click image to enlarge)
Integrated Identity & Brand Guide Book
(download 2.2 Mb PDF)
Print Advertising
Brochure (8x8 square and die-cut brochure, black wire-bound with acetate cover) (Download Collateral 900Kb PDF)

Collateral / PDF Template Design
(Download Collateral 1.0 Mb PDF)

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